Keck Medicine of USC Physician Blog | Business of Medicine

May 8, 2026

Do Oncologists Have Freedom to Think Outside the Box?

For some cancers with few approved or new treatments, oncologists have to get creative with treatment options. With some cancers...

May 8, 2026

Do Oncologists Have Freedom to Think Outside the Box?

For some cancers with few approved or new treatments, oncologists have to get creative with treatment options. With some cancers...

March 12, 2026

Physician Burnout: How a Neurocritical Care/Stroke Physician Manages Work-Life Balance

May A. Kim-Tenser, MD, MHA, a neurointensivist/vascular neurologist and head of neurocritical care with USC Neurosciences, part of Keck Medicine...

February 23, 2026

What Should Head and Neck Cancer Patients Expect After Surgery?

A Keck Medicine of USC head and neck surgeon explains how she and her team prepare patients for potential challenges....

January 27, 2026

Cancer Surgery: How Can Doctors Set Realistic Patient Expectations About Results?

A Keck Medicine of USC breast surgeon shares best practices to keep patients informed about treatment steps and expectations. A...

December 16, 2025

7 Big Changes in Radiation Oncology

A Keck Medicine of USC radiation oncologist discusses top shifts in radiation oncology. The world of medicine is fast-changing, and...

November 18, 2025

Helping Patients Weigh Medical Advice from Friends and Family

When patients receive outside medical opinions from friends, family or online sources, how can physicians respond? A Keck Medicine of...

October 22, 2025

Cancer Treatment: When Should Doctors Change Course?

A hematologist-oncologist discusses signs that a different line of cancer treatment is needed. Confirmation bias exists everywhere, even within cancer...

September 2, 2025

A Cardiologist’s Advice: How to Set Realistic Expectations About Treatment Outcomes

Keck Medicine of USC cardiologist Oana Maria Penciu, MD, describes how she manages patients’ expectations of the results of treatment....

June 24, 2025

How One Oncologist Helps Patients Weigh the Pros and Cons of Cancer Treatments

Every cancer treatment comes with its own risks and advantages. A Keck Medicine of USC medical oncologist explains how nuanced...

May 19, 2025

How to Succeed in a Career in Neurosurgery

A neurosurgeon details seven ways to have a successful career in medicine and neurosurgery. Having worked at an academic medical...

April 3, 2025

Inflammatory Bowel Disease: Why Complex IBD Cases Need Multidisciplinary Care

A Keck Medicine of USC gastroenterologist explains why more physicians are referring patients to tertiary centers for complex IBD cases....

January 28, 2025

Why Heart Transplants Are So Rewarding and So Challenging Today

Demand for heart transplants still outstrips supply, but other advancements are improving the practice, says transplant cardiologist Ajay S. Vaidya,...

October 9, 2024

5 Ways Physicians Can Compete in a Crowded Health Care Market

Gabriel Zada, MD, Director of the USC Brain Tumor Center, gives tips to elevate your clinical program in a competitive...

October 9, 2024

Interprofessional Practice Model Boosts Efficiency and Outcomes for Patients and Physicians, Laryngologist Says

A laryngologist from Keck Medicine of USC explains how interprofessional practice (IPP) benefited his team. Working in silos is often...

August 29, 2024

Hematology Oncology: How to Lead in a Fast-Changing Field

Staying on top of research and development is challenging. One expert shares his advice. Hematology and oncology are two of...

August 29, 2024

Physician Burnout: How One Surgeon Grapples with Work-Life Balance

Sharon Shiraga, MD, a surgeon with Keck Medicine of USC, discusses how she maintains the divide between work and home...

August 22, 2024

Why I’m Not Offended When My Patient Wants a Second Opinion

Second opinions in health care can be valuable for many reasons, says a Keck Medicine of USC oncologist. Not all...

August 8, 2024

Will AI Make Office Visits More Personal Again?

How the rise of artificial intelligence could improve the physician-patient relationship. Artificial intelligence can change the way doctors and patients...